In our case, it measures how many people actually showed up at the business location in question. By looking at overall 'were here' count and then solving for the change in 'were here' counts per day, we can reveal which days saw the highest spikes day over day to see if any time of the year is more active than others.

It's a way to measure relative foot traffic. Measuring 'were here'įacebook 'were here' measures the cumulative score of check-ins, selfies, and status updates from business locations. In our case here, it could include people saying 'I just joined Planet Fitness' or 'heading to LA Fitness to get swole'. It's a good measure of a company's presence over time on Facebook and how many people are engaging with the brand. It measures how many times users have posted something about a user or brand, as long as that user or brand has an account or page on Facebook. Measuring 'talking about'įacebook measures how much people 'talk about' a brand or business. What does change, however, is how much people talk about going to the gym on Facebook. That is, while your gym may seem more crowded this time of year, it turns out that 'were here' data for America's top gym chains doesn't really change all that much this time of year. Gym memberships skyrocket this time of year, as do the throngs of people trying to get to any available elliptical machine.īut Facebook 'talking about' and 'were here' data reveal that people do a lot more talking about going to the gym than. One of the most common New Year resolutions is the desire to finally get in shape. It's the new year, and people are starting fresh with new goals.

Resolutioners